Robert Bell & Company
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How we market your home

Selling your home is a big decision. Our expert marketing ensures it reaches the right buyers and achieves the best price.

Large country residence

At Robert Bell & Company, we know that selling a home requires more than just a listing. With tailored marketing and expert guidance, we help you sell your home with confidence.

We blend modern digital marketing with traditional estate agency expertise to ensure your home attracts the right buyers. With over 225 years of experience, we tailor our approach to each property, ensuring a smooth and successful sale.

A proven strategy

A well-planned strategy is the foundation of a smooth and successful sale. Our expert team ensures your property is priced accurately, positioned correctly and marketed to the right audience.

Living room

Our experienced team provides personalised guidance, regular updates and outstanding client care.

With RICS-trained valuers and market insight, we ensure your home is priced to attract buyers and achieve the best price.

Over 225 years of experience selling properties across Lincolnshire, from country homes to market town residences.

Access to London and southern buyers through The Mayfair Office, expanding your property's reach.

We handle buyer assessments, chain management, and negotiation to secure the best outcome.

Smart marketing

Our marketing strategies combine traditional expertise with modern digital techniques to ensure your home stands out in a competitive market.

Photo of a home at night

Premium exposure on Rightmove and OnTheMarket with expert listing strategies.

Engaging campaigns on Facebook, Instagram and X, including targeted paid promotions.

Monthly property promotions sent to over 18,000 engaged subscribers.

Creates urgency and competition among buyers, driving strong offers.

Direct access to southern buyers, featured in high-visibility campaigns and property showcases.

First impressions matter

We ensure your home is presented in the best possible light, from professional photography to high-quality brochures.

Open plan living room

High-quality images, drone shots and 360 virtual tours to make your property stand out.

Professionally designed print and digital brochures with floor plans and tailored editorial.

Eye-catching designs that attract attention and generate enquiries.

Our expert negotiators showcase your home and provide valuable buyer feedback.

RICS surveys, valuation services and access to financial and legal experts for a smooth sale.

Buying & Selling FAQs

Here you can find a selection of questions we’re often asked about buying and selling property.

Professional photography is a powerful tool for selling your home. High-quality images create a strong first impression, attract more buyers and highlight key features, making your property more desirable (whilst increasing its perceived value).

Listings with professional photos receive more views, sell faster and appeal to out-of-area buyers. Investing in professional photography is a simple yet effective way to maximise interest and achieve the best possible price for your home.

More about photography

Before agreeing to a sale, we thoroughly assesses a buyer’s chain of sale to reduce risks and ensure a smooth transaction. We'll determine whether the buyer is in a chain, a first-time buyer or a cash purchaser.

If a chain exists, your agent will investigate its complexity, contacts relevant parties and verifies financial readiness, such as mortgage approval or cash availability. They also assess potential risks, like weak links or delays and provide clear updates to the seller. This due diligence helps secure a more reliable and efficient property sale.

More about chains here

Managing a property chain requires estate agents to act as the central coordinator, ensuring clear communication, proactive problem-solving and meticulous organisation. They keep all parties informed, identify and resolve issues early, manage timelines and liaise with solicitors and other agents.

By staying flexible, negotiating compromises and providing reassurance, they help prevent delays, reduce stress and keep the chain moving smoothly toward completion.

Find out more here

Selling your Lincolnshire home with Robert Bell & Company through The Mayfair Office, London, offers a unique advantage by connecting you to a wider pool of buyers, including high-net-worth individuals and international investors.

Their extensive network provides national and international reach, while premium marketing platforms, professional PR and tailored advertising ensure maximum exposure.

Find out more here

Having us accompany buyers during viewings ensures a smooth, professional experience that maximises your property’s appeal. Agents highlight key features, provide immediate answers and offer an objective perspective, making buyers feel comfortable.

Their expertise allows them to tailor the viewing to each buyer’s preferences while maintaining security and privacy. Additionally, their presence builds confidence, reassures buyers of the property's value and gathers useful feedback to refine the sales strategy.

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Hosting an open day when selling your home is a powerful strategy to attract multiple buyers at once, creating competition and urgency. It saves sellers time by consolidating viewings into a single event while allowing the property to be showcased at its best. The buzz generated can lead to faster offers and potentially higher sale prices.

Additionally, estate agents can gather valuable feedback to refine marketing efforts. A well-managed open day maximises exposure, encourages quick decisions and increases the chances of securing the best deal.

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Preparing your home for viewings is all about making a strong first impression. Start by decluttering and deep cleaning to create a tidy, spacious feel.

Address minor repairs like chipped paint or squeaky doors to show the home is well-maintained. Boost curb appeal with a tidy garden, clean windows and a fresh coat of paint. Depersonalise the space by removing family photos so buyers can picture themselves living there.

Let in natural light, neutralise odours and create a welcoming atmosphere with fresh flowers or soft lighting. Finally, highlight key features by arranging furniture to showcase the home’s best aspects.

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When hosting a viewing, sellers should let their estate agent lead, as they know how to highlight key features effectively. Creating a welcoming atmosphere with good lighting, comfortable temperatures and pleasant scents enhances the experience.

While friendliness is key, sellers should avoid hovering to give buyers space. Highlighting key features succinctly, being honest about the property and offering local insights build trust. Keeping personal experiences to a minimum helps buyers imagine themselves in the home. Finally, following up with the agent for buyer feedback can provide useful insights for future viewings.

Find out more here

A professional valuation ensures your property is priced accurately, helping to attract serious buyers and avoid overpricing or undervaluing.

It provides an expert assessment of your home’s market value based on current trends, location and condition.

A correct valuation can speed up the sale process, prevent delays, and help you achieve the best possible price.

More about valuations