We are delighted to report that OntheMarket.com went live for the first time on Monday 26th January. Despite negative reports by Rightmove and Zoopla over the last six months regarding their new competitor, the portal launched with surprisngly few hitches and the housing stock of around 4,600 estate agents offices from across the UK. Please go to www.onthemarket.com and let us know your opinion of the site.
We pride ourselves on being progressive in our approach and we are delighted to have joined thousands of other prominent national, regional and local independent estate and letting agents in supporting the most important new venture of its type in many years. We have reviewed our overall digital strategy and firmly believe that OnTheMarket.com will rapidly become a major player in the market and a “must view” destination for serious property-seekers.
OnTheMarket.com is launching with a multi-million pound marketing budget which will include sustained and heavy-weight TV advertising on the main terrestrial and digital channels. In addition, it is running in a high-profile press campaign in titles such as the Daily Telegraph, Times, Sunday Times, Daily Mail, Scotsman, Glasgow Herald and Western Mail as well as in key magazines such as Country Life, The London Magazine and Fabric. There will also be a very heavy digital display and pay-per-click campaign. The central OnTheMarket.com campaigns will complement local promotional activity by thousands of estate and letting agents across the country like our own who are supporting the new portal. More and more agents are moving all their properties to OnTheMarket.com from other websites. So it could now well be proven that neither Rightmove nor Zoopla will be able to claim their property listings cover the entire market, because many estate and letting agents are leaving them to join OnTheMarket.com as they see this exciting and new portal as being the best platform on which to display their properties in the clearest and simplest way.
As it is a mutual organisation, OnTheMarket.com has no external shareholders. It is able to plough profits back into improving the property-searching experience and into efficiently connecting motivated buyers, sellers, tenants and landlords. So, we are now proudly displaying all our instructed properties at OnTheMarket.com. The state-of-the-art website will provide the most uncluttered, user-friendly and modern UK property search service. There’ll be no distracting ads for other products, no spam mail, no information over-load – just a pure focus on properties, with hundreds of thousands of homes to buy or rent at all price points all over the UK. Because the technology is new, OnTheMarket.com will adapt seamlessly to whichever type of device and screen size its visitors use. All screen space is used to present the properties looking their best. Also, and most importantly, buyers will now be able to contact an estate agent directly to discuss a property and/or visit their website, which some other national portals do not allow, so slowing down the communciation process to the detriment of both buyer and seller!
We trialed Zoopla in 2015 for our clients, but sadly their service did not meet our performance standards. As a consequence, we have retained Rightmove, which remains the UK’s largest property portal, on which to also present our clients properties, as it provides us with the highest volume and value of leads. After extensive analysis of web traffic and the quality and quantity of leads generated for our selling and letting clients’ properties, we have decided that this combination of portals best serves the interests of our clients in reaching the quality prospective buyers and tenants. We shall also of course continue to market our instructed properties on our own website, www.robert-bell.org and on www.mayfairoffice.co.uk, as well as working as closely as ever with our valuable database of registered buyers and tenants.
Robert Bell & George Harrison were delighted to present the Butterfly Hospice with a cheque for £700, raised at the Horncastle Fatstock Show Dinner last December.
We are opening the doors to 31 of our properties in June - the perfect opportunity to take a look around multiple properties across our Woodhall Spa office area.
Robert Bell & George Harrison were delighted to present Lincolnshire Rural Support Network a cheque for £700, raised at the Horncastle Fatstock Show Dinner last December.
